When we eat, our natural survival brain releases feel good hormones (dopamine) into our body to reward us. This is to keep us reminded of where food can be found in case it should become scarce.
For many of us, our nicest early experiences of eating are very pleasurable, they're bonding times with mum, family and friends, often at parties eating cake and sweets. When we experience positive connections with other people, our brain again rewards us by releasing feel good hormones (oxytocin and serotonin).
Our brains have evolved to keep us away from pain and take us towards pleasure, so if we experience negative emotions like sadness, boredom, loneliness etc our unconscious mind looks for behaviour to bring us back to balance. Our unconscious mind remembers that when food is around we get a hit of our favourite feel-good hormone cocktail and off you shuffle to the fridge/cupboard on autopilot.
Once we've finished eating and our conscious mind is back online we feel guilt, shame, frustration failure etc. These negative feelings keep us on an eating see-saw.
When you deal with the underlying emotions that are creating these patterns of behaviour, the emotional eating can stop.
I'm a Cognitive Hypnotherapist and confidence expert helping women to break the emotional eating cycle.
If you want to take the first step and take back control of your emotional eating you can contact me using the form below to start a conversation and explore how we might work together.
My treatment rooms are located at The Holistic Centre, Godalming, Surrey GU7 1HL or you may choose online therapy via Zoom